Services
At SW FARKAS, we only work with clients we respect.
In representation, Somers Farkas will leverage her 30 years of professional experience, prowess in strategy development, decades of service on state and national boards, and world-wide relationships to ensure and enable what is best for you.
STRATEGIC partnerships AND MANAGEMENT
Transition management, personal and professional
Crisis assessment: discuss a step by step analysis of the consequences of actions versus inaction
Political and community advocate and liaison: point-of-contact with national, community and municipal personnel
Stewardship of valuable client relationships
Manage internal and external special projects
Alleviate and assist with day-to-day business and operational needs
Draft editorials, correspondence, speeches, and prepare dossiers, meeting briefs and debriefings
Recruitment and Alliances
Diversify boards and advisory committees (list of prior recruits is available upon request)
Introduce business and personal associations to establish C-Suite connections
Introduce and engage event and conference speakers and spokespersons, of whom will be former and current political leaders, and leaders in business, technology, broadcast, philanthropy, travel and entertainment
Introduce new business niche opportunities and incentives
Perception Enhancement
Serve as a “Brand Ambassador”
Advise and develop marketing platforms, cross-channel strategies, and communication materials
Initiate public engagement opportunities and multi-media exposure to ensure message and goals reach key audiences; establish media protocols and briefings
IInitiate co-branding alliances and events; brand revitalization!
Develop strategic branding and messaging campaigns to introduce or re-introduce client; collaborate with external agencies on an ongoing or ad hoc basis, to ensure creative and messaging remain on-point and consistent
Integrate Development, Marketing and External Relations to fensure a purpose driven brand
Philanthropic Guidance and FUNDRAISING
Serve as a Charitable Navigator, and provide guidance for a Family Office or individual
Define, refine and accomplish a client’s philanthropic and social goals: manage a Foundation’s day-to-day operations
Review existing commitments for support and appearances to determine value and effectiveness in achieving goals
Identify family giving areas, establish and maintain an annual charitable giving and community sponsorship budget; track expenses and categorical percentages
Advise on public-private partnership requests and opportunities
Serve as a representative and take an active role in the planning of fundraisers/events: attend committee meetings, leadership and honoree strategy meetings, creative briefs, invitation mailings, seating discussions, and run-of-show planning
Photography by: Franco Lacosta
For Non Profit Organizations
Develop a capital campaign and long-range development plan
Initiate, conceive and manage all aspects of an event, including: creative, leadership and committee formation, and marketing
Initiate and establish co-marketing opportunities and events with a luxury house, travel and leisure brand, or financial institution
Skills and Assets
Intellectually agile and strategic; calmly and critically assess and analyze situations, to formulate alternative, non-traditional solutions
Diverse, multi-cultural network and strong knowledge of the philanthropic and political funding landscapes
Customer and client focused; adept at building relationships, achieving consensus and leveraging cross functional teams
Executive Board diversification recruitment
Optimistic, discrete and principled; appreciative of national and international protocol
Acutely aware of physical and audible nuances
Nimble; able to prioritize and execute multiple projects and numerous business plans simultaneously
At ease speaking to an audience or on camera
Writing